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Monthly Archives: September 2016

9 questions to answer in your mobile strategy

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Developing a mobile strategy can be daunting. Here’s 9 questions to answer to help you get started.

1. What are your business goals?

Decide what your goals for mobile are as a part of your overall online strategy. If you’re an
e-commerce business, you’ll want to drive sales. If you’re a brand, it may be to build awareness
and engagement. Whatever kind of company you are, your mobile strategy should meet clear
business objectives.

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