Whether your website visitors are holding a mouse, a phone or a tablet, the best way to improve your mobile conversions is to optimize your website user experience. Read on to learn 4 key tactics you can utilize to drive website visits and conversions.
1. Simplicity is King
One of the main reasons visitors leave websites is the lack of aesthetic appeal they have on mobile devices. Interfaces need to be made simple instead of having too much information crammed in about products and services. A good rule of thumb is to display only the most relevant information on screen with a well-defined navigation structure. Mobile users are typically on the move so include things like phone number, address and maps on your site.
Overall, the mobile site needs to be visually appealing, uncluttered and intuitive. Take a look at the Jobvite example below. On the left is their old mobile site and on the right is their new mobile offering. The new mobile offering is significantly more user-friendly: a clear navigation menu on the top left of the screen and much larger fields that indicate exactly what needs to be filled.
2. Be smart with social
Nearly 80% of all social media time is spent on mobile so social capabilities need to be integrated into your site to provide a strong mobile experience. This means adding social media plug-ins for sites like Facebook and Twitter which encourage users to share the products and services promoted on your website as well as reviews they have submitted.
Also, when promoting your website on social media platforms, be sure to share links that drive visitors to mobile-optimized pages that have light, top-line navigation and call-to-action buttons for finger size. Check out goMobi’s website builder features here which include social media integration options.
3. Design for every device
Users expect different experiences on different devices so when creating a mobile website, you need to design with device type in mind. For example, mobile users are typically more goal-orientated than desktop users, meaning they expect to be able to get what they need from a mobile site immediately. Therefore, your design needs to work flawlessly on various platforms, screen sizes and operating systems.
To execute this well, you need to have device detection in place which enables you to handle all types of device traffic optimally. You can find out more info about optimizing for mobile here.
4. Optimize the path to conversion
As mentioned before, mobile users are goal-orientated so you want mobile visitors to be able to convert in as few steps as possible. This means asking for less information and implementing large input boxes to prevent users from misselecting options.
Additional features you could implement if you have an online store is auto-filling user profile information if they have made a previous purchase and adding one-touch features that allow users to add to cart and create favorite lists. A clear conversion path that is streamlined will significantly improve your conversion rates.
One of the quickest ways to get your mobile optimized site off the ground is through goMobi, our website builder tool that allows you to come up with fast and lightweight sites that look great on any device.