Author Archives: Martin Clancy

Martin is Head of Marketing at Afilias Technologies (formerly dotMobi) with responsibility for its suite of mobile and web technology products; goMobi, DeviceAtlas, mobiReady and MobiForge.

9 questions to answer in your mobile strategy

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Developing a mobile strategy can be daunting. Here’s 9 questions to answer to help you get started.

1. What are your business goals?

Decide what your goals for mobile are as a part of your overall online strategy. If you’re an
e-commerce business, you’ll want to drive sales. If you’re a brand, it may be to build awareness
and engagement. Whatever kind of company you are, your mobile strategy should meet clear
business objectives.

goMobi makes 2016 Best Mobile Website List

We’re delighted to see that goMobi has been listed in the 2016 Best Mobile Website list published by popular review site toptenreviews.com. With an overall rating of 9.68 out of 10, goMobi scores well across several different…

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2016 review

5 Web Trends to Watch in 2016

Black goMobi Template

With the New Year well and truly upon us, we’re looking forward to another year in the fast moving web development space. Here are some of the trends we’re looking out for:

1. Optimizing…

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Why Website Speed Matters on Mobile

In this era of 3 and 4G, free WiFi hotspots, ramping smartphone penetration and ubiquitous connectivity, it can be easy to forget that limitless bandwidth is not always at the disposal of your website visitors….

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