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5 Web Trends to Watch in 2016

With the New Year well and truly upon us, we’re looking forward to another year in the fast moving web development space. Here are some of the trends we’re looking out for:

1. Optimizing for every device type

In this post-mobile world, thinking on web strategy has moved beyond device silos like “desktop” and “mobile”. You need to think holistically about how to best serve your customers no matter what device they are using.

Black goMobi Template

Google’s head of design Matias Duarte took this one step further recently by proclaiming that  ‘mobile is dead.’

Perhaps a little over dramatic, but you get the point: it’s beyond doubt that we are now in a multi-device era, and your customers are engaging with your web content from many devices.

That’s why goMobi supports all the devices that your customers use to access websites, including desktop PCs, laptops, tablets, smartphones, low-end phones.

2. Mobile web usage outpaces apps

Mobile browsing is 2x larger than app audiences and growing faster. So said  Morgan Stanley research looking at 50 of the top web brands in the US.

And getting your site discovered on the web is even more important for small to medium sized businesses.

Web vs apps traffic

Web v App Traffic via Morgan Stanley

Are your customers more likely to look for you in an app store or search for services like yours and click through to your site?

This is a trend we expect to see continue in 2016.

3. Website Performance is crucial

You can never be too rich or too skinny, goes the old adage. In the web world, you can never be too fast.

If your site is slow, users will quickly move on to the next site. This goes double for users on mobile.

Site optimization is built into goMobi. So your site always loads quickly and your visitors can find what they are looking for quickly.

Just like the big brands.

4. Strong Android growth continues

We are seeing more regions of the world browse primarily from Android devices. And although Apple may still be the world’s most popular brand in terms of both sales, and web browsing, Android devices taken together far outweigh them in terms of sales and usage.

Android vs iOS in terms of browsing

Luckily for goMobi users, their sites adapt well to the vast array of different Android devices out there.

5. Wearables?

Maybe 2015 was the pivot year for wearables.  We think the device category will struggle to stay top of mind in 2016 unless consumers decide they’re more than a just novelty or something new emerges that makes them an absolute must-have that’s within the reach of the average consumer. Then again, once upon a time, they said that about mobile phones.


If you’re looking for a solution for your customers to why not check out goMobi?

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