Google yesterday announced on its Webmaster Central Blog that it will highlight mobile-friendly sites in search results for mobile devices. As part of their ongoing mission to improve the end user’s experience on mobile devices, Google take aim at typical problems visitors encounter on non mobile-friendly sites; panning and zooming, too small text, links that are too small to tap on touch screen devices.
Google say that starting immediately, they will be adding a “mobile-friendly” label to mobile search results where the site is deemed mobile-friendly.
Google specify several criteria for sites to qualify for the mobile- friendly tag:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
Naturally goMobi sites fulfill all these criteria and continue to perform well on mobile search.
While certainly welcome, this is not entirely new, as Google has previously drawn attention to mobile-friendly sites with a small mobile icon. This change will be rolling out globally over the next few weeks.