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Google’s April 21 Mobile Friendly Rules

Rumours are everywhere about Google’s latest update due on April 21. To help end your worries, we have decided to separate the truth from the fiction so that you can get the most from it.

“Starting April 21, we will be expanding our use of mobile friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

21April

What are the new Requirements?

Google will launch a new crawler which will test a site to make sure that it is mobile friendly. There is a whole host of new requirements, and you can read Google’s own guide to Mobile SEO right here.

Your website will need to be mobile compatible, and it will need to be fast. Google are not just looking at mobile friendliness, they will also be looking at page weight, optimization, page links etc.

Why is Google making these mobile friendly changes?

Google is making these changes primarily to provide a better mobile experience for searchers, and give people exactly what they want.

It is part of a general push to make the internet a better place for users, as well as give them opportunities to drive their own businesses. Remember, Android is Google’s own product, and they have a vested interested in having the internet built to work on all of the devices that they display their content and ads on.

How do I know if my site is mobile friendly?

You can test your page here. If you get a score of anything less than awesome, then it is time to consider a redesign of your mobile site.

goMobi Mobile Friendly Test

 

Will my desktop site be affected if my site is not mobile friendly?

So far, Google have said no. Your desktop site should not be affected if your site is not mobile friendly. However, it’s important to remember that people are spending more of their time online via mobile devices. If you want to stay relevant for these users, you need to be mobile friendly.

There are two other reasons that you should consider making a change. First, best practises for user experience can lead to other improvements in your desktop site page rank – for example, if you have a great mobile page, your bounce rate should be lower site-wide, thereby increasing rankings. And secondly, you should make sure that your website works on mobile devices should a minor, unpublicized change in Google’s algorithm affect you in the future.

Will sites that redirect to sub-domains be considered mobile friendly?

The short answer is yes, but it’s a little bit more complicated than that. For the past few years, Google have been pushing responsive design as their champion variant of mobile website design. It seems in the past year they have backed off somewhat, and now consider many more types of mobile websites as satisfactory. Choosing the best implementation for your company should be based on what features you require, how it should look, and how fast you wish it to be. It’s been found that responsive design sites can often be bloated and large images don’t scale down efficiently into mobile variants.

How Does goMobi Perform?

goMobi Mobile Friendly Google

We’re pleased to be able to acknowledge that all goMobi sites ready to take advantage of Google’s new algorithm. Our sites are light weight, flexible, quick to build and modify, and will help drive your business forward into the future. Not only that, but we’ll keep you up to date with all the latest SEO and mobile website changes.

 

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