Google’s Mobile-Friendly Test does not tell us everything

The website business is booming – and with Google’s algorithm change this past April 21, every business needs a site that performs well on mobile. Cue – goMobi. I decided to test how well we perform, as well as how easy it is to build a site. In summary, goMobi pages have near instantaneous load times, and are easy on the eye too.

Testing Speed and Mobile-Friendly Scores

Using goMobi, I created a site for my new business – Wine Inc. and included a large Hero Image, an About Me section, and some links.

Wine Inc

I measured the home page – as this is where the majority of users will land. The following paragraphs outline how I conducted each test and then provide my results. You can test your own page using these tests too – if your site is slow, you should consider trialing goMobi to see just how fast it could be.

Page Speed & Page Weight

I used the Chrome Browser and the inspect element function to show Network Stats (speed and weight). The example here shows my test site “Wine Inc.”. This test was repeated multiple times and averaged to ensure that an accurate result was achieved.

goMobi Test on Chrome

 

Mobile Friendly

I next ran the site through Google’s Mobile-Friendly Test. All goMobi sites score “Awesome”. You can try the Mobile-Friendly test here.

The Results

And here are the results for my goMobi page.

  Page Speed Page Weight Mobile-Friendly Test Site Link
goMobi 1.73 seconds average 514 KB Awesome Link

You can visit the site I created by clicking on the link above so that you can verify the results for yourself.

Even Though It’s Mobile-Friendly, It Might Not Be Fast.

I have learned that, even though worthwhile, Google’s Mobile-Friendly test does not tell the whole story. Your site may display correctly and be legible on a mobile device, but that does not mean it will be quick to load. In fact, one site that I have tested on a different platform took longer than 15 seconds to load, which would have most users reaching for the reload or back buttons. You can find some very interesting stats on how page speed impacts conversions and your customer experiences here. For example:

  • 85% of users expect pages to load on mobile as fast as or faster than they load on a desktop.
  • 83% expect pages to load in 4 seconds or less on mobile while 47% expect them to load in half that time.

It’s also important to remember that good SEO ensures that you have a high search ranking on search engines. You can find more about goMobi and SEO here.

The Effects of Slow Download Times

The slower you are, the fewer conversions you will manage. Here are some very interesting results concerning page speed.

“Google found that moving from a 10-result page loading in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20% (Linden 2006). When the home page of Google Maps was reduced from 100KB to 70-80KB, traffic went up 10% in the first week, and an additional 25% in the following three weeks (Farber 2006). Tests at Amazon revealed similar results: every 100 ms increase in load time of Amazon.com decreased sales by 1% (Kohavi and Longbotham 2007). Experiments at Microsoft on Live Search showed that when search results pages were slowed by 1 second: (Kohavi 2007)” Link

The goal is clear. Faster is better. This means that using large-scale images that match your desktop website on your mobile site might look nice, but they are not right for your customers – or for your business. Every business should have a mobile-friendly site. goMobi is capable of publishing across all screen sizes. Get yours now.

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