The latest statistics on mobile web traffic in Q2 2015

Understanding the diversity of the mobile landscape today is crucial if you want to create amazing web experiences on all devices. The team over at our sister product DeviceAtlas (whose device awareness technology is embedded in goMobi) has just released a new edition of the quarterly report covering the latest trends in the mobile world based on traffic to thousands of DeviceAtlas-powered websites. Tablets are this edition’s main theme.

Tablet web traffic share

According to recent sales reports, tablet traffic is not growing fast any more especially compared to other device categories, such as wearables. Many industry experts say that this may be caused by the market saturation in developed regions. Typical tablet’s lifespan is also longer than for other mobile devices. Here is the share of tablet traffic in some selected countries during the last three quarters.

Tablet traffic share

Researchers report that Android is the best-selling tablet operating system, overtaking iOS and Windows. However Apple tablets are the most used for web browsing in most countries analysed in the report. Here you can see tablet vendor web browsing share in France and Germany.

Tablet vendor share

Smartphone traffic

In the smartphone world, Android is the leading operating system in terms of web traffic, and it has increased its lead over iOS during the last quarter. It now outperforms iOS in 73 out of 90 countries analysed in the report. Here are some countries where Android and iOS were the most popular smartphone operating systems in Q2 2015.

Android vs iOS smartphone

Get your copy of the mobile report

Download the latest Mobile Traffic Report for Q2 2015 to get more statistics on tablet and mobile phone traffic. Just click the button and fill in the form to get your free copy.


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