Mobile phones have become much more than devices for texting, calling or browsing. They are now our go to gadgets for commerce, information, planning and even dating. The shift from traditional devices like laptops or PC’s to mobile devices has been more swift than anticipated. Online business is struggling to catch up and take advantage of these new customers. Online shopping in general has become a good indicator of the trend of traffic shifting to mobile. The biggest sites in the world have embraced this – and it’s time every other business did too – or be left behind.
Globally, it seems that a greater percentage of internet users in developing nations have taken to mobile, and there are a couple of reasons for this. The infrastructure is built for mobile, mobile devices are cheaper to purchase, and electricity is not always reliable. Little necessity for land lines is a consequence of adopting net technology later than developed countries. It seems, land lines will be skipped almost entirely.
Global Stats player, StatCounter have some very interesting statistics. Poland has become the first country in Europe to have mobile traffic surpass desktop traffic over a consistent time period.
It’s important to note that this mobile traffic report may produce artificially high numbers, for many different reasons. For example, mobile users often bounce quickly – they may have difficulty viewing a site if it is not responsive, and may try another site instead, counting as two separate hits across Poland. These stats also do not mention duration. In general, mobile users spend less than 1/3 of the time that desktop users spend on a site.
While the number of mobile hits is rising, engagement duration is still not nearly as high as with desktop users. Is this because of poorer quality mobile experiences? We think so.
So, how does this situation in Poland reflect what’s going on in the rest of the world? The report from the company’s research arm, StatCounter Global Stats, finds that while desktop remains the most popular means to access the web on 64.6%, mobile has grown rapidly from 17.1% to 28.5%. Tablet devices account for 6.8% of internet usage, compared to 4.8% 12 months ago (September 2014).
What Does This Mean?
The implications are clear – if your site is not optimized for mobile, you won’t rank well in mobile search results, allowing your competitors to take your traffic. Mobile traffic is growing and as engagement duration increases, will soon be dominant globally. Your site should be ready for it.
Why not try goMobi today? It’s free to try, we have an updated, clean and beautiful layout, and we have many more new features on the way.