22nd October 2013
The biggest Russian domain registrar and hoster REG.RU announces an important partnership with dotMobi. REG.RU’s clients are now able to use goMobi for designing mobile sites. Through the partnership REG.RU will offer the first 50,000 users a three month free trial.
According to online trends research conducted by Kleiner Perkins Caufield & Byers mobile traffic is more than 15% of all Internet traffic and it increases by 50% per year. Moreover the conversion of mobile data traffic is 4 times more effective than traffic from desktop computers, because most people are increasingly using smartphones and tablet devices to searching of the services (shop, restaurant, etc.) or product information (reviews, price comparisons, and so on). According to the “Mobile Russia” study conducted by NewMR and Online Market Intelligence (OMI) in the spring of 2013, 59% of Russians use the mobile Internet every day.
REG.RU chose the goMobi mobile website publishing platform as the optimal solution for websites owners. To help Russian businesses take advantage of the mobile trend, Reg.ru will offer a free trial to 50,000 subscribers, a value of more than 20 million rubles.
Sophisticated in design yet easy to use, goMobi is an online service specifically designed for the needs of Small and Medium Businesses and requires no download and install. With one click the user connects the service to a domain and automatically receives the mobile version of the site. If there’s no existing website, one is creating using the goMobi mobile website publishing platform, which works by combining the traditions of a content management systems with the speed and simplicity required for mobile websites.
goMobi publishing platform has built-in analytics and allows you to place advertising on the mobile site. goMobi’s great design and flexibility allows everybody to offer feature rich mobile websites that are light weight, quick to load, easy to use without any technical knowledge required. They work across all mobile platforms, from the latest smartphones to more simple feature phones. Thus, with goMobi you can show your location with one click Google maps, convert and optimize up to 10 videos or playlists for any device from either YouTube or Vimeo, upload a menu or create one manually adding images, titles and descriptions, create your own gallery or custom forms to suit your business needs and even display the latest posts from your Twitter or feedback about the company posted on Foursquare. Furthermore, there is a wide range of additional features, such as links to a blog, coupons, the addition of an unlimited number of pages, the integration of your Facebook or Google+ pages, callback function, and more.
The service is available to all REG.RU’s customers and can be activated from the “My Account”page in the “Domain Management”, or from a promotional page in the “Site Development”. The cost of the new service is the lowest in Russia, it starts from 120 rubles per month. REG.RU’s affiliates have constant discount rate of 15%.
«Nowadays, no venture capital investment can be completed without mentioning the mobile version of the product. Mobile traffic is the main driver of growth of Internet now. By partnering with dotMobi we offer Russian customers a unique opportunity to take advantage of a proven solution for creating high-quality mobile version of the website to start using mobile data traffic to increase sales. We can say that the one who doesn’t have a mobile version of the site today, has no future in RuNet», – – Alexey Korolyuk, CEO of REG.RU, has commented.
Eileen O’Sullivan, COO of dotMobi, said: “We’re delighted Reg.ru now offers the goMobi. With two mobile phone subscriptions for every one person in the Russian Federation, getting into the hands of potential customers represents an undeniable competitive advantage for businesses of all sizes. With goMobi mobile website publishing platform, it is fast and easy. Using it, business owners can reach the world’s millions of mobile users with a low cost, professional mobile Web presence that works on any mobile device, anywhere”.
Headquartered in Dublin, dotMobi — a wholly owned subsidiary of Afilias Limited — is an expert provider of mobile web technology helping companies reach their customers, no matter what the device, the content, or the context. Visit http://dotMobi.com for more on the DeviceAtlas device detection solution, the goMobi mobile website publishing solution and the .MOBI domain.
REG.RU — is a leading Russian accredited domain name registrar, with over 1 800 000 domains under management. The company offers the registration in more than 220 international domain zones and also provides web-hosting, mail, VPS / VDS, rent dedicated servers etc. REG.RU is in the TOP-4 Russian hosting providers. In 2012 REG.RU became ICANN accredited registrar. REG.RU offices are located in25 cities in Russia, Ukraine and Moldova.